John Scandrett

CPG Brand & Commercial Growth Leader

CMO | VP Marketing | Board Member

Building and scaling nationally and internally distributed consumer brands through disciplined commercialization, retail execution, and revenue leadership

I scale consumer brands by aligning brand strategy with disciplined commercialization, distribution expansion, and retail velocity.With 25+ years leading nationally distributed CPG portfolios, I partner brand vision with route-to-market precision, driving share gains, distributor alignment, and profitable growth across grocery, mass, drug, club, foodservice, and C-store channels.I operate best in fast-growing environments where structure, accountability, and commercial focus unlock the next phase of scale.

KPI Performance Highlights

Scaled revenue from ~$62M to ~$105M (+70%) in two years. Aligned demand generation with operational capacity across a multi-state healthcare platform.Drove +56% branded SKU growth over six years, achieving #1 dollar share across eight categories
Built category leadership through disciplined commercialization strategy.Led $14MM capital transformation project consolidating three plants into a new state-of-the-art facility (1.5MM+ units/week)
Delivered on time and on budget despite prior delays.Contributed to EBITDA growth from $3.1M to $26.5M during portfolio turnaround
Improved operating income from negative to positive performance.Built in-house growth engine replacing agency dependency, saving ~$300K annually plus media commissions.

Download my executive resume to explore the full scope of roles, results, and leadership experience.

Executive Resume (PDF)

Performance Summary (PDF)